Data Driven Sales & Marketing
Mining the Voice of your Customers to Drive Growth
Areas of Expertise
Creating strategic action plans, providing direction, setting priorities and focus. Plus, identifying which traps to avoid.
We immerse ourselves into your business to create ‘customer centric’ growth and go-to-market strategies to help our clients optimize their marketing and business goals.
Strategies are derived based on customer insights and demand data. Then combined with competitive and market analysis to identify business opportunities by sales volume, margin, profitability, and your expertise.
From creating biz dev strategies to implementing targeted marketing plans, we work together creating digital marketing planning to seamless sales calls.
Work includes identifying gaps and opportunities, which results in a plan to achieve your business development objectives.
Our individualized plans will typically include timelines, a cost analysis and consist of quality services that will help you get results quickly and smoothly.
We data mine your customers wants and needs, creating their ‘voice’ (or Vox in Latin).
Their voice identifies market opportunities and profitable niches. We call the result your 'DemandScape' and it evolves from hard data and marketing insights.
The DemandScape is your roadmap to your most profitable and most fertile business growth. Shaping your brand, marketing, positioning, content, sales materials, advertising, and promotion.
* DemandScape name and process are trademarks of Steering IMC, LLC.